Today while I was taking the subway home, I noticed an ad for Uniqlo's new line of clothing. It basically "filters UV rays" and is marketed as wearable sunscreen (SPF 50). I am not sure what to think of this? Is it cool or just a gimic? For mean, sunscreen on the face is my #1 priority so I don't think I would jump out of my chair to buy these clothes but for someone who lives in a sunny area or is concerned with sun on their body this may be appealing.
UV Cut
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