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Saturday, January 26, 2013

Cell phones on the table? Yay or nay?

Recently I came across a short article in ad week talking about business etiquette. I found this pictures funny but this is actually a question I constantly ask myself: should I keep my cell phone/blackberry on the table during business lunch or leave it in my bag. I think my gut reaction is leave it where it can't be seen BUT sometimes I need a time check and I rarely wear a wristwatch so I think it's less rude to have it out then to constantly go into my bag to check it.

Saturday, January 5, 2013

Shopkick what is it and how does it work?

Today while shopping at Target, my receipt printed out this interesting little ad for shopkick. It was encouraging me to sign up for shopkick which is basically like "foursquare for shopping" (mainly connected to retailers such as Best Buy, Macy's, Target or other large chains).
You download the app and then as soon as you enter the store, you are greeted with some type of reward and are further rewarded for doing certain activities such as scanning items or going into a dressing room etc. Eventually as you gain more and more kicks you can then redeem them for rewards. This smartphone enabled technology is not that new. It was actually launched back in 2010 but I think as more and more people start shopping more consistently with their smartphones in their hands this will gain popularity. I have not used it but as silly as it sounds, a $2 gift card to Target is actually enough to lure me in and keep me interested. Being that I work in a marketing function and I understand the importance of omnichannel shopping I've come to the conclusion that this is the future and you've got to be on board whether you are ready or not! This is a great summary article form Business Insider:
Here's how Shopkick Works -That New "Foursquare For Shopping iPhone App