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Monday, November 22, 2010

Socially responsible shoes

When riding the subway, I constantly stare at people's shoes. I don't know if it's because I'm short and I tend to notice things closer to the ground of if I'm just curious to know what brand, color and style people like to wear. However, recently I couldn't help but notice everyone was wearing TOM's shoes. I have seen the commercials on TV but I kept thinking that if he made shoes just to donate another pair to a child in need they couldn't be that comfortable or high quality. However, if everyone is wearing them they can't be bad, right?

I decided to check out the website to see for myself. I didn't realize there were so many choices and colors. I've only seen 2 or 3 different ones in NY. For $40 it's bad a not bad considering if worst case scenario is I hate them or they are uncomfortable, at least I just gave a pair of shoes to a child in need...what's there to lose? After looking at all the colors, I ended up purchasing a pair in gray and I could not be happier. These shoes are very comfortable. They almost feel like an upscale pair of slippers but they have the traction of sneakers and ease of flats.

By purchasing these shoes it has made me a bit more aware of looking into the idea of buying socially responsible/ethical products. I carry a re-usable bag to the grocery store and try to use a mug or reusable water bottle but there are tons of products that are either made from recycled materials or that donate a portion of the profits to a good cause. TOM's shoes are wonderful and I will definitely be happy to purchase a 2nd pair.

Watch the video on the employees talking about their experiences doing a "shoe drop"

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