Apparently Target could not handle the volume on their website when they launched Missoni so it crashed and now e-bay is already flooded with items! Everything seems out of stock.
What does this tell us?
1) Target's online capabilities suck
2) People are still craving fashion on a budget
However, I'm not a huge fan of Missoni. That being said, they have some great home items and I do love the story about how it all started. I read about it in my book 50 fashion designers you should know. He was an olympic runner and his wife was a language student and they began knitting and experimenting with different colors and created a zigzag style which eventually became the trademark. It is a family owned business and continues to be timeless. Check it out:
Missoni for Target
Wednesday, September 14, 2011
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